Privacy

  Apr 04, 2004

I wasn't going to chime in on the topic if Gmail, but an article at The Register prompted some commentary. The article is essentially about the possible intrusions on your privacy that Google's e-mail service will allow.

The Register is one of the few news sources I try to stay away from, because they seem to prioritize controversy over serious reporting. This article is no exception, as they try to have it seem like an answer of Google's Larry Page is in regard to a completely different topic.

Google's Gmail will complete the picture, indexing private electronic discourse under the main Google search cookie. "Once users register for Gmail, Google would be able to make [the] connection [between web searches, your Orkut profile and your Gmail correspondence], if it chose to." The Register

In theory, yeah. But when they asked Larry Page about this, they didn't; they asked something else, but presented the answer to seem like it:

Rather than allay these fears, Google's accident-prone co-founder Larry Page refused to rule out a future policy of 'joining the dots'. A simple "No, Never" would have prevented much of the damage. But asked if Google planned to link Gmail users to their Web search queries, Page replied:

"It might be really useful for us to know that information. I'd hate to rule anything like that out." The Register

The Register attempted a bit of a bait n' switch trick there; they're referring to creating an extensive user profile, containing Orkut data, web searches and Gmail correspondence, but the question Larry Page won't say "No, never" to, was simply that if Google planned to "link" Gmail users to web searches. What does that even mean, exactly? To "link" Gmail users to web searches?

It could mean that the ads you see on Google and on Gmail, may be relevant to the recent web searches you've made, and the recent mail you've sent and received in Gmail. But it definately does not have to mean that Google are planning on creating extensive user profiles with information from all their services. While that too is theoretically possible, it's probably not what Larry Page was talking about.

The Register's article, however, doesn't make more assumptions about what the Gmail service will be about than many other articles on the topic have done, to make assumptions about free unreleased web based services seems to be a very alluring thing, everybody's doing it nowadays. (By the way, Gmail is a centralized web service, ooh the horror!)

Other articles have been saying that it would be "creepy" to have ads served on matters related to the e-mail you're reading from a friend (although I personally don't see why), but articles regarding Gmail's potential abuse of one's privacy is first and foremost regarding the fact that "computers will read your e-mail".

Clearly there's something of a reality gap in the upper echelons of the Googleplex. There's a disconnect between the jokey launch, and the statement that "machines, not humans" will read email that's every bit as unnerving as a President making jokes while citizens are being dismembered. The Register

Machines read your e-mail all the time. This is news to only very few people: one's e-mail is being machine read all the time, especially by web mail services. Web mail services need to process, or "read", the e-mail to 1) look for spam, 2) remove security hazards such as malicious code, and 3) present the e-mail in the browser. This is nothing new, every web mail service does this, assuming that they have security and spam prevention systems.

The machines that read e-mail, not to mention all other electronic information, are not evil robots snickering to themselves as their database of human profiles gets bigger and bigger, breaking out in hollow laughter once in a while as they contemplate how they will use this information against the race of men when they launch their plans to take over the world. This isn't a cartoon.

In my opinion, the only rational reason to be worried about Gmail, is if Google indeed does create extensive personal profiles, and then sells or shares these profiles with third parties (which Google have explicitly said that they won't). If Gmail is only about providing context sensitive ads, relating to the e-mail you're currently reading, and perhaps other recent e-mails you've sent or received, then I don't see any reason to be worried about one's privacy.

I'm definately getting a Gmail account. If I know Google (and I think I do), Gmail will be user-friendly, light-weight and unobtrusive. I expect the spam filter to be very good, since text processing and that kind of thing is what Google does best. It won't be my primary e-mail, it'll be the one I register at forums, the one I use when I sign up for different web services, etc. In short, it will be my Hotmail replacement.

Permanent link

Comments

  1. I look upon the processing of email to generate ads as the antithesis of a bayesian Spam filter shunting crap off to one side, but hey, it's about the dollars. And Google needs to generate money for the non-cuddly types.

    Targeted ads -or spam- is a rather novel idea. As long as one accepts the flotsam it's like any service.

    Comment by gummi at 02:18, 05 Apr, 2004 #

  2. I've forgotten my source but Google have said that they might correlate data in the future, but never link identifiable information to the data. What's wrong with a few statistics as long as they don't link anything that identifies the user specifically? A machine program 'reading' an email to choose which ads to display is hardly a big deal, it's the same technology that 'reads' what your searching for. People must remember that they have a choice whether to type google.com instead of yahoo.com or altavista.com. Google are relying on the ads to pay for the dollar per user it costs for the gigabyte of memory. In the end, it's a free service that is used by choice, if you don't like it no one is forcing you to use the thing =]

    Comment by cyberhill at 11:30, 05 Apr, 2004 #

  3. Right now, GMail really doesn't put me up or down. I may or may not use it, depending on many things I can't divine right now.

    In the end, it's a free service that is used by choice, if you don't like it no one is forcing you to use the thing =]

    I don't understand this line of inquiry. The thing is free, meaning access for all who can get there, ergo, one could possibly have a criticism. In the same sense, I may not like Michael Bolton's music, I'm sure some people do. I will never buy his tacky crap and I will continue to tell people who like his music that they must commit themselves to music re-education.

    On the flip side. Choice is a great and wonderous thing, which is why having the choice to remove the ads and pay a few dollars to Google would be a good option.

    I suppose the beancounters may object to that, and the hassle in promising no indexing for ads would be a hard and impractical choice for the engineers -who may not get the concerns of some.

    Comment by gummi at 12:59, 05 Apr, 2004 #

  4. I made a blogpost on Gmail Privacy, and also usually disagree with the Register's Google attacks. And I'm also getting a Gmail account, as fast as I can. This certainly beats Hotmail. Or Yahoo. Or anything else on the planet.

    Comment by Philipp Lenssen at 15:56, 05 Apr, 2004 #

  5. And the thing that puzzles me most is that no person seems to make that connection between MSN.com, Hotmail and MSN Search.

    There's nothing in MSN's TOS that states this is not already taking place. Google is more open about what they intend to do, that's all.

    Comment by Bjørn at 12:50, 06 Apr, 2004 #

  6. Bjorn: Good point. Not to mention MSN Money, MSN Messenger, MSN Toolbar, MSN Health, MSN Shopping and MSN's Match.com dating service.

    Comment by Tomas at 13:08, 06 Apr, 2004 #

  7. Yay I got an account! It's nice that it's so fast since it's javascripted. It's nice that the ads aren't on every page, only the few where they fit in nicely. And as for them reading my email, I'm not too fussed =]

    Comment by cyberhill at 11:58, 13 Apr, 2004 #

The discussion has been closed on this entry. Thanks to everybody who participated.